SINGAPORE – Samsung said on Monday that its next smartphone announcement will take place on January 14th, when it is expected to release the latest versions of its flagship Galaxy phones.

The invitations I send The largest smartphone maker in the world He said the event would be broadcast On the Samsung website at 10 AM ET (11 PM SIN / HK) next Thursday.

The launch is set to take place in the same week as CES 2021 digital only – the biggest tech show of the year, with major companies often showing off their new products.

Samsung, the South Korean electronics giant, usually launches its flagship Galaxy devices in February, near or during the Mobile World Congress.

Samsung didn’t reveal much in its call for the January 14th event. However, Media reports on previous leaks It indicates that there may be three phones announced: the Galaxy S21, S21 + and S21 Ultra, which are likely to be so. Behind the company’s S20 devices.

The South Korean company said last year Third quarter earnings It was boosted in part by sales of smartphones, including the Galaxy Note 20. But Samsung had predicted that there would be intense competition in smartphones and consumer electronics in the fourth quarter of the year, which analysts said was likely due to the iPhone 12 and iPhone. 12 from Apple. forefront.

Samsung President and Head of Mobile Communications Sector, RohTM, He said in a blog post in December Samsung would expand Portfolio of foldable smartphones, Making these devices ‚affordable‘ in 2021. These devices are at the end of Samsung’s smartphone family, with The Galaxy Z Flip costs around $ 1,400.

Roh also raised the „professional camera and video capabilities“ in the new smartphones from Samsung and hinted that some features available in the Galaxy Note devices could be added to other devices.

Shares of Samsung Electronics in South Korea rose 2.47% on Monday.